A Revolution in Television

On 21st November 2011, Sony Entertainment Television propelled an arrangement of new fiction appears; to supplant “KaunBanegaCrorepati,” or KBC, as it is more famously known as. It is an irrelevant advancement, with more than 50 Hindi GECs (General Entertainment Channels), propelling another show, each week or month. The fascinating certainty about these shows on SONY is their chance span.

KuchToh Log Kahenge and DekhaEkKhwaab, two shows on SONY, keep running for 45 minutes each, covering the prime schedule opening from 8 pm to 9.30 pm. By expanding the time length of these shows, from the customary 30-minute opening, the station has expedited another pattern Indian TV.

As audience members, we are accustomed to watching 30-moment or 1-hour appears on TV. While a large portion of the fiction appears over all GECs, have 30-minute scenes, not very many Bigg Boss 12 Full Episode are publicized for hour-long openings. In prior days, Mahabharat and Ramayan, while today Chandragupta Maurya on NDTV Imagine channel, have hour-long scenes. Aside from that, just reality indicates have hour-long scenes on Indian TV.

The essential point to be comprehended here is, the means by which these 45-minute shows can affect the watcher’s decision to show, and like this the TRPs of shows crosswise over various channels. If an individual begins watching and following, KuchToh Log Kahenge, the 8 pm show on SONY; at that point the viewership of 8.30 pm appear on different GECs gets influenced. Likewise, as the other 45-minute show, DekhaEkKhwaab, begins at 8.45 pm, it is now running, when a 9 pm show begins on different GECs. The promotion breaks are relegated with the end goal that, the show is going ahead at 9 pm, which constantly prompts watcher not exchanging channel; to watch a show beginning on another GEC, at 9 pm.

Therefore, by running two shows of 45 minutes, TRP’s of just about 3 appears in a similar vacancy, communicate on different GECs, remain to get influenced.

Additionally, the generation to communicate costs, get decreased. With two 45-minute shows involving an hour and a half of screen time, the general generation cost is less; when contrasted with the creation costs for three 30-minute shows covering an hour and a half.

It might appear that two 45-minute shows being communicated at primetime on a GEC is certainly not a major ordeal. Rather, on the off chance that we investigate; at that point, it very well may be comprehended, that how a 45-minute space can affect the TRPs of shows keep running on different GECs. Additionally, the decreased generation of programming proportion helps the direct in accomplishing noteworthy benefits.

All in all, is this 45-minute programming on TV, an erratic occurrence or a durable procedure? The truth will surface eventually. For the present, it is unquestionably a shrewd, imaginative move in the media business.